4 categories of wine blogs: institutional wine blogs

For the purpose of the seminar, let’s classify wine blogging into 4 basic categories:

1) institutional wine blogs
2) commercial wine blogs
3) professional wine blogs
4) pure wine blogs

In this and the next three posts, we’ll give you some examples of each categories.

Let’s start with institutional wine blogs.

This category can be divided into two basic subsets:

a) print media affiliated wine blogs
b) trade affiliated wine blogs

print media affiliated wine blogs

Eric Asimov’s blog, The Pour, for example, of institutional blog affiliated with a major publication, in this case, The New York Times.

The Cellarist by Jon Bonné is another great example of an institutional blog affiliated with a major publication, in this case the San Francisco Chronicle.

The Tasting Room at Food & Wine by Ray Isle and Megan Krigbaum.

On Wine at the Wall Street Journal by Lettie Teague and Jay McInerney.

It’s important to follow these blogs because their bandwidth alone can launch trending of nearly any subject in our field.

trade affiliated wine blogs

Daily Grape by Gary Vaynerchuk.

Inspiring Thirst by Kermit Lynch Merchant.

The Blend by Alfonso Cevola for Glazer’s.

Louis Dresner by Joey Dresner and Kevin McKenna.

Muddy Boots by Terry Hughes for Domenico Selections.

It’s important to follow these blogs because they can be a fantastic resource for technical information and for the availability of products in the marketplace.

Next up: commercial wine blogs.

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1 Response to “4 categories of wine blogs: institutional wine blogs”


  1. 1 wineonwednesday August 14, 2011 at 6:55 am

    I loved the session and enjoyed meeting you. (I love When Harry Met Sally, too!) Ciao!


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