4 categories of wine blogs: commercial wine blogs

A “commercial wine blog” is wine blog that creates content in order to generate advertising revenue.


Vinography by Alder Yarrow.

Dr. Vino by Tyler Colman.

Fermentation by Tom Wark.

Palate Press.


Again, here, the sheer bandwidth of these blogs makes them important inasmuch as they can create trending. They tend to specialize in user generated content, polls, and controversy. Some of them also engage in a controversial practice known as content farming.

Next up: professional wine blogs.


5 Responses to “4 categories of wine blogs: commercial wine blogs”

  1. 1 Kay Zink (@AtoZinfandel) August 13, 2011 at 1:26 pm

    Excellent lists broken down by category! Will have to use Google Reader for these!

  2. 2 Tom Wark August 15, 2011 at 10:37 am

    I’m going to take slight issue with the description of this category of blogs. Most of those listed, including mine, were started and continued for a long time for the simple purpose of writing about things that interested us. For quite some time there was no advertising. However, as readership rose, the opportunity for advertising, usually presented in the form on an email saying “hey do you take advertising”, came along and we said, “sure.”.

    In other words, the reason the Vinography, Dr. Vino, Fermentation and Catavion, at least, exist, is not primarily, as is suggested, to make money.

  3. 3 Do Bianchi August 15, 2011 at 11:07 am

    @Tom thanks for weighing in here. For the record, we presented your blog as the number-one wine blog in the U.S. today.

    Thou protestest too much friend! And I agree that, indeed, the primary purpose is not to generate advertising dollars… And I’ll make a note of that in a post later today (once work duties are fulfilled).

    Thanks man!

  4. 4 Alfonso Cevola August 15, 2011 at 11:11 am

    Indeed, Tom, in the presentation Jeremy and I did, you guys were noted as not starting your blogs primarily for monetary gain, more that advertising is an adjunct to the momentum (and traffic) your popular blogs generate in the enoblogosphere.

    Thanks for weighing in!

  5. 5 Tom Wark August 15, 2011 at 12:03 pm

    Thanks, guys! It’s all much appreciated!!

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